13th February 2008
Copywriting tips.
The basics of writing a winning sales letter.
By Dave Aldridge
In copywriting there are certain rules that a novice would do well to heed, one such copywriting rule is The rule of ‘AIDA'.
So who's Aida? I hear you say, well Ai...
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13th February 2008
Copywriting tips.
The secret of good headlines.
By Dave Aldridge
In copywriting, what is a good headline? Well a good headline must excite your reader, it must connect with them in some way, it must be relevant to them, it must fire up their ambiti...
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